Nobu: The Experience

Interactive Design

Overview of the Project

Creating features that would provide a luxurious experience when they order from and dine in Nobu.

Remote Team

Olivia Perez-Fung
Dorothy Wann
Dominick Alfonzetti
Jane Hoffman

My Role

UI Design
Prototyping
Research
Concept Ideation

Problem

Dining indoors after COVID-19 has been extremely difficult for both the customers and the Restaurants.

Solution

By creating innovative solutions to correspond to the indoor dining experience, we can accommodate more customers and their needs for a safe and entertaining dining experience.

Case Study

Research

We conducted extensive research in order to better understand our brand and their clients

Interview

Each team member conducted empathy interviews to better understand our clientele’s pain points with the brand. Below are highlights of our interviews

Background

Each team member conducted empathy interviews to better understand our clientele’s pain points with the brand

Nobu is known for its top service and amazing quality food. We wanted to enhance their brand by redesigning the UX/UI and creating features that would provide a luxurious experience when they order from and dine in Nobu.

Persona

Site Map

Tablet

Website

App

Takeaways

- Users can easily and efficiently order their food anytime and anywhere
- Users can count on Nobu being a safe and clean environment while still showing the simplicity and luxurious aesthetics through UI design
- Real-time updates to ensure the users that Nobu is keen on staying up-to-date
- Users can customize their dining experience to their liking can
allow future accessibility and increase customer interaction

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